Launch of Upsales AI: How to Double Your Growth Rate with AI

 

Launch of Upsales AI: How to Double Your Growth Rate with AI

In our latest webinar, Upsales CEO Daniel Wikberg and Head of Product Pierre Örnryd introduced one of the company’s most significant initiatives yet – Upsales AI.

The goal is clear: AI is the future, yet few businesses have successfully translated the technology into concrete business impact. Upsales now introduces a solution that integrates AI throughout the entire business flow, helping companies double their growth rate, boost sales productivity, and make smarter decisions using future-focused insights.

The webinar offers a clear roadmap on how businesses can leverage AI to better understand their market, prioritize key initiatives, and automate time-consuming processes. In addition to internal company data, Upsales AI analyzes hundreds of external sources, including news feeds, industry trends, and market statistics, to predict which customers will need your products and services – before your competitors can act.

Here are Daniel and Pierre's key insights for companies looking to grow faster and more efficiently with AI.

 

6 Takeaways from the Webinar: Boost Sales Productivity and Double Your Growth with AI

1. Efficiency Isn’t Enough, The Focus Needs to Be on Profitability

To understand how companies are actually using AI, Upsales conducted a survey of over 100 Swedish B2B CEOs. The results clearly showed that most are only scratching the surface:

• 72% of respondents lacked a clear plan for using AI to drive sales and increase productivity.
• 85% used AI only at a basic level, for simple tasks like writing emails or summarizing meeting notes.
• Only 9% of CEOs had seen a tangible impact on reducing sales costs.

This is a clear signal that companies are missing out on AI’s full potential. An international study by the CMO Survey, which surveyed over 2,000 large companies, revealed similar findings. In that survey, marketing leaders estimated that AI could increase sales productivity by only 6%.

Another insight is that basic AI features, such as saving 10 minutes when writing an email or summarizing a meeting, don’t necessarily lead to higher productivity.

“The risk is that we don’t actually become much more efficient – maybe just a bit lazier,” Daniel points out.

Upsales has, therefore, chosen to dig deeper. The goal is to identify the truly growth-driving use cases for AI.

The Upsales AI initiative focuses on three main areas:

1. Increasing growth rates by identifying the right business opportunities in time.
2. Boosting sales productivity by automating and eliminating time leaks.
3. Improving profitability by flagging inefficient deals and risks before they impact results.

This strategic approach has laid the foundation for Upsales AI, a product that doesn’t just scratch the surface but helps companies achieve tangible results – faster and more effectively.

2. Stop Guessing – AI Reveals Where the Opportunities Are

Fast-growing companies often have the right market positioning. Upsales AI helps businesses find this position without changing industries.

“We’ve all been there at the start of the year with a perfect growth plan, only to realize later that we missed something crucial,” says Daniel. The problem is, the information often exists, but it doesn’t reach decision-makers in time.

By combining internal and external data, Upsales AI offers a clear market view, predicting opportunities and risks before competitors react. 

“Our AI can predict which customers are likely to grow or who may have lost a key account. This tells you exactly where to focus,” adds Pierre.

3. Sales Productivity: The Goal is Zero Manual Data Entry

One of the biggest challenges for sales teams is time wasted on gathering information, reading websites, and manually inputting data. Upsales AI automates data collection and analysis to tackle this.

“Upsales AI reads and understands every invoice, email, and meeting you’ve had with a customer, drawing insights from it. The goal is to reach zero manual data entry,” says Pierre. “We’ve integrated more news sources, deeper ERP connections, and automated data cleansing so sales reps no longer waste time on duplicates or dead data.”

Sales teams receive ready-to-use talking points based on news trends, industry statistics, and customer behavior. Instead of searching for relevant information, they can focus immediately on driving the deal forward.

4. Predict Next Year’s Best Customers Before Competitors Do

Traditional reporting focuses almost entirely on analyzing historical data. It identifies last year’s most profitable customers but says little about next year’s opportunities.

“Our goal has been to see into the future. We want to predict which customers will need our products or services over the next 12 months,” says Daniel.

Combining internal company data with external sources allows AI to predict customer changes, such as lost contracts or upcoming investments. This empowers businesses to act in real-time when the need is greatest.

5. Identify and Eliminate Inefficient Deals Before They Hurt Profits

An often overlooked way to boost profitability is eliminating inefficient deals. Upsales AI helps identify unprofitable customers, incorrect quotes, and other cost drivers that can erode margins.

“It might not sound exciting, but moving from 10 to 14 percent margins is something most CEOs and CFOs appreciate,” says Daniel.

Pierre explains further: “By analyzing every part of the revenue process, we can flag inefficient deals early, before they impact profitability.”

By removing poor decisions and inefficient processes, businesses can grow faster without runaway costs.

6. AI Works as a Digital Management Consultant Available 24/7

One of the most innovative features of Upsales AI is its ability to act as a digital management consultant. AI interviews decision-makers to gather company-specific insights and combines these with external data. The outcome is actionable analyses that previously required expensive consulting hours.

“The knowledge often already exists in the head of the CEO or sales leader. AI asks the right questions and uses billions of data points to build a complete picture,” says Daniel.

Pierre concludes: “It’s like having a management consultant who’s always available and capable of handling massive amounts of data.”

Curious to learn more? Watch the full webinar to learn how your company can use AI to double growth rates, improve profitability, and eliminate unnecessary manual work.