AI & Sales 2025

Unique survey reveals the reality behind AI development in Swedish business. We conducted a study with 130 CEOs from B2B companies, primarily with 50–2,000 employees, answering how far they’ve come in their AI journey and the results they’re seeing.

Get insights into the current state:

• Only 5% use AI strategically
• 7 out of 10 lack a concrete implementation plan
• The majority are yet to see ROI from their AI initiatives
• 1 in 3 CEOs are dissatisfied with their company’s position

The report highlights:

• Where Swedish B2B companies stand in their AI development
• The areas CEOs prioritize for AI
• The biggest challenges with implementation
• How companies view GDPR and data security
• What CEOs see as the most critical problems to solve with AI

If you meet the membership criteria for Executive Network, you will also receive a complimentary membership, including access to upcoming reports and events with other CEOs and management teams. This will always be free of charge.